A private firm funded by Google Inc launched its Web-based DNA test in Europe on Tuesday, hoping to build on a successful start in the United States, where the $999 service went on sale in November. Linda Avey and Anne Wojcicki, co-founders of 23andMe, will showcase their service at the annual meeting of the World Economic Forum in Davos, which starts on January 23. Subscribers to 23andMe mail a saliva sample and, four to six weeks later, get the results online, allowing them to learn about inherited traits, their ancestry and -- probably with the help of a professional -- some of their personal disease risks.
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