Laugh at the Web clips, then buy the gel

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*Source: News.com (http://www.news.com/Laugh-at-the-Web...tag=nefd.top)*
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Advertising about advertising has long been a popular ploy on Madison Avenue. So, too, has the idea of ads that parody other ads.

Now, with the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept--while at the same time, of course, playing up the product.

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