The largest mail-order movie rental company, Netflix, has dropped its fees by another dollar for its three DVDs out at-a-time plan. The reduction comes less than a month after an earlier one dollar reduction, which brought the three disc plan down to $16.99 from $17.99. The new $15.99 price appears to be for 6.7 million users (probably the company's entire customer base) although Netflix has not officially confirmed this and only some customers have received notice of the price drop. The new price is cheaper than Blockbuster's current offering - let's hope healthy competition continues to do what it does best.

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