'It's a wi-fi network - and it's an ad'

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*Source: Silicon.com (http://www.silicon.com/retailandleis...67347,00.htm)*
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Wi-fi networks in the UK will increasingly be used not just as a way to get those with laptops, PDAs and other devices onto the internet but as a way to bring more business to websites or physical premises through advertising.

In the latest report from Kaspersky Lab, Wardriving in London 2007, the Russian company mentions a growing trend for what it terms 'subliminal advertising'.

The report says: "Every client attempting to connect to a network will look at the list of accessible networks. Using web addresses as hotspot names can serve as an additional means of attracting new clients to the site."

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