*Source: BetaNews (
http://www.betanews.com/article/Micr...g/1196698593)*
________
Microsoft is playing catch-up against Yahoo and Google -- its chief competitors in the booming online advertising market -- with a new program called adCenter Excellence introduced today.
Microsoft's announcement comes just about two months after Yahoo's acquisition of BlueLithium (
http://www.betanews.com/article/Yaho...ap/1189008948), producers of an extensive ad toolkit, and not much more than a year after Yahoo's acquisition of the Right Media advertising network.
More...