*Source: Reuters (
http://today.reuters.com/news/articl...US-RADIO.xml)*
________
DENVER (Billboard) - It's happened to everyone. You're cruising in your car, cranking the tunes, when the radio DJ announces a promotion awarding tickets for a sold-out show to the first fan who correctly answers a trivia question.
Answer in hand, you call in, only to get a busy signal -- again, again and again.
Soon, that scenario will be as antiquated as dial knobs on TVs. Radio stations nationwide slowly are incorporating mobile text-messaging systems that let listeners respond to promotional campaigns, request songs and interact with advertisers from the keypad of their mobile phone.
More...