Nvidia Corp. will reportedly end its "Designed by Nvidia" mainboard marketing program due to lackluster welcome by mainboard suppliers. While the company will continue to offer reference design devices to its partners, the whole chipset strategy of the fabless semiconductor firm may need a rethink.
Drew Henry, vice president of chipset business at Nvidia, is reported to have said that "Designed by Nvidia" scheme, under which the chipset designer sold mainboards already made under its supervision by a contract manufacturer to brand-name mainboard suppliers, "confused many makers". As a result, Nvidia decided to stop using the marketing scheme, reports DigiTimes web-site. Nevertheless, the strategy of "pushing standardized motherboard and graphics cards will continue", the media report claims.
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