I don't open them - ever - and if an unscientific survey of my colleagues is any indication, I am far from alone in this delete-on-sight detachment from these ubiquitous electronic annoyances. A few co-workers open e-cards selectively if not gingerly; most do not at all.
The matter percolated to the surface recently when Symantec released its latest "State of Spam" report that included this nugget: "Greeting card spam remains a spammer favorite. Symantec saw over 250 million of these spam messages being targeted towards a sample set of customers in July."
Seems as though at least two or three a day make it by our spam filters. (No word of a lie: Three have popped into my inbox since I've begun been writing this item.) Delete, delete delete. Not so much as a moment's thought.
One reason that I've unilaterally stopped opening them is that I receive so many that are obviously spam that I do not consider it worth my time to attempt to differentiate between those that are spam and the one in 100 that might actually be from someone I know. The cost simply outweighs the benefit.
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