*Source: vnunet (
http://www.vnunet.com/vnunet/news/21...ivacy-search)*
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The search industry needs to develop better global privacy principles for the collection, use and protection of data, according to web giants Microsoft and Ask.com.
Both companies have pledged to work with other technology leaders, consumer advocacy organisations and academics to develop these principles, which could include sharing best practices to provide more control for consumers.
The move follows Google's recent announcement that it will delete cookies after two years of inactivity.
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