*Source: News.com (
http://news.com.com/Microsoft+to+buy...tag=nefd.top)*
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In a bid to boost its presence in advertising, Microsoft said Friday that it will pay $6 billion to acquire Aquantive, a digital marketing and services company.
Microsoft said the deal will help it support more-advanced advertising products and technologies (
http://news.com.com/Gates+makes+case...3-6182120.html) across areas including media planning, video on demand and IPTV. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and publishers, and owns interactive ad agency Avenue A/Razorfish.
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