The Blu-ray Disc Association (BDA) has announced that it has selected the Advanced Access Content System (AACS) as its protection scheme for next generation DVD media. The anti-piracy measures include a watermarking and digital rights management update scheme to secure discs against copying. By choosing AACS, the BDA matches the rival HD-DVD (backed by the DVD Forum), which has chosen the same system.
The BDA, made up of PC vendors and Hollywood film studios, is responsible for promoting Blu-Ray technology as the standard for next-generation high capacity optical discs. But user interest remains guarded due to the fact that to view the discs requires the use of DVD players that are not yet available. HD-DVD discs, on the other hand, will work on existing players.
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