I know several companies like to have two versions of the same logo.
One being a large version of a logo showing the telephone number, contact details etc. Just like DL designed and I love it.
Sometimes it is also usefult o have a 'compact' version of the logo w/o the extra detail, kept as simple as possible, for use as a small marking on a product, envelope, or whatever. In this case I would go with the top design, but keep it 'rectangular' - rather than have the crane stick out the bottom, add another line and make the hook fill the blank space. I suck at GFX design, but the general concept is something like this:
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[img]http://celltrack.spv-developers.com/render/Zone-MR.png[/img]
[url="http://future.betaone.net/forum/links.php?url=http://future.betaone.net/forum/links.php?url=http://zone-mr.net"]http://zone-mr.net[/url] - Transcribing Life
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