Well,
propaganda was originally a value-neutral term, you know. It's like guns or machetes, see, you got's to be mindful when some lunatic starts in waving it around, and you wants to be careful how you use it your own self so as you don't take off none of your good parts.
I knew the End of Civilization was upon us when my niece brought home her latest English class
assignment: writing advertising copy.

I think I read about that one in
The Space Merchants.