Dell, a leading supplier of personal computers, denied media report about intentions to axe its XPS brand to concentrate solely on Alienware personal computers for gamers. Nevertheless, the company confirmed that it intends to invest heavily into Alienware in order to enable systems with unprecedented performance. While XPS is set to remain, it may no longer be only a gamers’ brand.
“Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future,” said Dell’s spokeswoman Anne M. Camden.
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