Google and Yahoo are reportedly moving closer to striking an advertising deal that could foil Microsoft's takeover bid. The proposal would see Yahoo hand over its search advertising operation to Google in a deal that could yield Yahoo as much as $1bn in new revenues, according to reports in The Wall Street Journal.
The publication cited anonymous sources within Yahoo as saying that the outsourcing deal had been granted initial approval and will move forward. The arrangement would give Yahoo another weapon in its effort to ward off a takeover attempt by Microsoft. The Redmond giant has been attempting to push Yahoo's board to accept its $42bn proposal since February.
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