NEW YORK - Yahoo Inc. is launching a new site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.
Monday's launch of Shine is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
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*Source: Yahoo (
http://news.yahoo.com/s/ap/20080331/...TYOQ7UkjtBAF)*
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