The Wall Street Journal has revealed that the NFL and EA Sports have come to terms to extend their exclusive deal until 2012, which gives EA Sports an additional three years to cash in on the Madden franchise. The official announcement is expected to be made later today.
“At an EA briefing for analysts today, Mr. Moore plans announce the extension of a deal with the National Football League and the NFL Players Association through 2012 that will continue EA’s position as the exclusive maker of NFL video games, including Madden. EA’s previous exclusive NFL deal was due to expire next year.”
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