Google Beefs up Trends Tool
 

Number-crunchers can rejoice as Google Inc offers deeper access to the underlying figures for users' Web searches, giving some insight into trends based on the relative popularity of various words.

The Internet search leader is expanding its existing Google Trends service to allow users to see underlying numerical data on the popularity of any particular search in Google's vast database of search terms, relative to others.

Google Trends was begun two years ago as an entertaining but limited way to indicate what the world is thinking about over time, at least in terms of Web searches.

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