AOL Buys Fleaflicker
 

In a bid to target fantasy sports players, AOL has purchased the Fleaflicker Web site for an undisclosed amount. Fleaflicker, which lets players create fictional U.S. football teams, has attracted users and advertisers with the popularity of Internet gaming, AOL spokeswoman Alysia Lew said in a statement Friday. The free service will operate independently and will also be integrated into AOL's sports site. The purchase comes on top of the almost $2 billion AOL has committed since 2006 to buying online ad companies and Bebo, the third-largest social-networking Web site. AOL also said Friday that the number of visitors to its sites for topics such as finance, food and games rose 11 percent to 56.5 million in March, citing figures from researcher ComScore.

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