Viacom & Microsoft Join Forces
 

Viacom Incorporated and Microsoft Corporation have negotiated an agreement under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years. Detailed financial terms were not disclosed, but the deal has a projected base value of approximately $500 million in financial considerations and business services between the two companies over the initial five-year length of the agreement. The deal includes a combination of revenue sharing provisions, guarantees and content licensing agreements. It doesn’t take a genius to figure out that this will be (assuming everything goes well) a huge benefit to both business giants.


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