How to Make Billions in Advertising
 

*Source: InternetNews (http://www.internetnews.com/bus-news....php/3704071)*
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Microsoft CEO Steve Ballmer last week said his company aims to have as much as 25 percent of its revenues coming from advertising within a few years.

Those comments, given during a keynote speech at the !MAGINE 07 trade show in Paris, didn't include details on exactly when that might occur. Nevertheless, the claim is not too surprising given Ballmer's well-known intention to shift the software giant to a "software plus services" business model.

The question remains how the Redmond, Wash., company intends to accomplish that plan, especially since it has a considerable way to go. Microsoft last booked about $51 billion in annual revenue, only about $1.2 billion of which came from advertising, according to its most recent financial results.

Still, the effort has been underway for years.

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