Radio stations keying in to text-message promotions
 

*Source: Reuters (http://today.reuters.com/news/articl...US-RADIO.xml)*
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DENVER (Billboard) - It's happened to everyone. You're cruising in your car, cranking the tunes, when the radio DJ announces a promotion awarding tickets for a sold-out show to the first fan who correctly answers a trivia question.

Answer in hand, you call in, only to get a busy signal -- again, again and again.

Soon, that scenario will be as antiquated as dial knobs on TVs. Radio stations nationwide slowly are incorporating mobile text-messaging systems that let listeners respond to promotional campaigns, request songs and interact with advertisers from the keypad of their mobile phone.

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