Web Credibility: Hard Earned, Harder To Prove
 

*Source: InformationWeek (http://informationweek.com/news/show...ID=199900170)*
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Nobody knows you're a dog on the Web--or a mechanic, athlete, hacker, marketing whiz, zealot, or SQL programmer. That is, unless you tell them. In which case, they may or may not believe you, and they have few options for verifying your credentials anyway.

It's hard enough to know who's who in the physical world, where you can look into a person's eyes and, if necessary, ask to see a driver's license. The Web's built-in anonymity makes identification harder, authentication a science, and accountability nearly impossible.

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